When you need a job – particularly when you need one now – seems like the wrong time to be thinking about “finding yourself”. After all, you have CV’s to send out, cover letters to write, and interviews to attend. And besides, it’s not like there is a well-defined path to follow that leads to personal understanding.

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We live in the digital age. Beyond that, we live in a time when anyone, anywhere can share any piece of information they like. And we have many ways for doing so – Facebook, LinkedIn, Twitter, YouTube, Instagram, and blogs are just a few of the sites or tools we use to connect and share with others all over the world.

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Thoughtful networking provides a focused way to talk to people about your job search. Done right, it can help you obtain leads, referrals, advice, information and support. It is an essential component of any successful job search, but it requires planning.

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Picture this situation – You’re about to start your job hunt, and have devised a masterful plan to put together the best resume you can, and fire it off to as many companies as possible in the hopes it will be a good match for something, somewhere. It is the classic “throw mud against the wall and see if any of it sticks” approach. Although this strategy is great for making you feel like you are doing something positive in your job search, realistically you’re wasting your time, energy, and (potentially) money.

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So, you need a job. A good job. Maybe you’re graduating soon and have already become tired of hearing your parents and friends ask, “Do you have a job yet?” Perhaps you are temping or being under-utilised in your current job and are seeking a new challenge. Or perhaps you’ve been working for a while in a career-oriented job but are ready for a change to something that pays more or just suits you better.

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If you think you don’t need to put much effort into writing cover letters—or don’t need to send them at all because nobody reads them—think again.

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