Turn your employees into powerful brand ambassadors.

Your employees are your organisation’s most authentic voice for building a strong employer brand that attracts and retains top talent across permanent, temporary, or project-based roles. Their positive experiences draw candidates and reduce turnover costs, with 64% of our recent poll respondents prioritising retention as a key measure of success. Use these practical strategies to turn your workforce into powerful advocates who set your organisation apart in today’s market.

Create a supportive work environment.

A supportive workplace culture is the cornerstone of employee advocacy. When employees feel valued, they’re eager to share genuine stories that enhance your organisation’s appeal. Encourage transparent communication, recognise contributions, and support work-life balance with flexible arrangements. A healthcare organisation, for instance, might highlight its team-oriented culture to inspire staff to promote its mission, attracting diverse talent.

Build an effective Employee Referral Program.

Referral programs turn employees into active recruiters, leveraging their networks to attract high-quality candidates. Offer incentives, such as bonuses or recognition, to motivate staff to recommend talent who fit your organisation’s values. A recruitment business, for instance, encouraged team leaders to nominate candidates embodying core values, sharing their stories internally via newsletters and externally on social media. This approach not only fills roles faster but also reinforces your brand’s authenticity.

Building a successful employer brand checklist.

Our building a successful employer brand checklist provides seven practical steps to strengthen your organisation’s appeal. From engaging employees as advocates to measuring brand impact, this guide helps your organisation attract and retain talent while minimising costs. Download your free copy today.

Create shareable content for employees.

Equip your employees with engaging content to share on social platforms like LinkedIn or Facebook. Offer templates highlighting company achievements, team wins, or cultural events like team gatherings. These genuine visuals and stories showcase your organisation’s values, encouraging advocacy that attracts top candidates.

Invest in employee development.

Investing in employee development enables your workforce to become passionate brand ambassadors who attract top talent. Offer mentorship, upskilling programmes, and peer learning to foster growth and engagement. For example, a tech company tailors training based on staff feedback, creating a culture of continuous learning that appeals to both permanent and contract employees. This commitment not only boosts retention but also positions your organisation as a destination for ambitious professionals.

Take the next step

Your employees are powerful allies in building an employer brand that attracts and retains top talent. By creating a positive culture, implementing referral programs, providing shareable content, and recognising advocates, you can optimise your brand’s impact. For expert support, contact Drake International at 13 14 48 to start building a winning employer brand.