Why Should a Candidate Choose Your Organisation?

Drake International

Recruiting and attracting a workforce has changed dramatically, especially in the last 18 months; it is no longer a simple case of “if you have a job, you will fill the position”. With borders closed, job security low, immigration stunted  - many industries are now seeing the flow on impact of COVID as we face a skilled worker shortage, with quality and skilled candidates being in high demand.

Employers are facing a hidden war on talent, with employers coming up with innovative strategies to stand out to candidates

So how can your organisation stand-out to candidates? The modern recruitment process needs to list not only the technical and soft skills required for the position, but also (and potentially more importantly) you need to communicate why your company is an attractive proposition to the candidate. 

To remain competitive and ensure you are attracting and retaining the best talent, it is crucial for companies to fine tune their Employer Value Proposition (EVP).  It’s the “What’s in it For Me” from an employee perspective – see the graphic below to explore the four areas of an EVP.  

Follow these simple steps below to create your perfect EVP.

Step 1 Choose your goals:

Decide what you want to achieve. What are your organisations core values? For example, a company focussed on health might consider gym memberships as a benefit.

Step 2: Analyse your current EVP offering

Conduct a simple survey that asks what employees currently value and what they would benefit from. Analyse your responses to the survey.  For example, older people with families may prefer more work-life balance. Younger people may prefer memberships.

Step 3: Compare your EVP with the competition

You must remain competitive to keep your talent. Check out your competitors EVP and top it, or at least match it.

Step 4: Promote your EVP

Now you have your EVP offering, it is vital to let everyone know about it. Ensure it is on all your recruitment material, careers pages and internal communications so everyone understands and can talk to what makes your companies different. This is equally as important for both prospective employees but also existing employees to understand.

Need some inspiration for ideas to include in your EVP?  Explore the 4 key areas of an Employee Value Proposition.

Recruitment has changed and this means employers must devise innovative EVP strategies to attract and retain top talent.

Employing staff is so much more than just offering remuneration for services. Your company needs to offer stand out perks and benefits, that differentiate you against your competitors and add real value to the employee. 

If you want to attract top talent, work with our recruitment specialists to make sure your recruitment efforts are showcasing all that your company has to offer. Contact our team today on 13 14 48.

Looking for more information? 

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