Why can’t I get a job? Top tips for success in your job hunt.

Drake Editorial


Have you applied for multiple roles but never heard anything back? Job hunting can be frustrating at the best of times, but it can be downright disheartening when you are constantly being passed over for jobs. We give you the key steps you need to help you identify your soft skills and the steps you can take to make your application stand out. 

If you want to be a key competitor, you need to understand what soft skills are, why you need them, and how to get them

Each day you are using your soft skills whether you realise it or not. Soft skills are your behavioural and interpersonal strengths such as your attitude, ability to adapt, and be flexible. And it’s your soft skills recruitment officers are looking for on your resume and in the interview. Will you make a great employee who can not only do the job, but have the traits needed for the position and company culture?  

By comparison, hard skills are your educational, analytical, technical, and even your language skills. In other words, your job-specific abilities, knowledge, and hands-on experience. 

Get on the interview list with these key steps:

  • Visit the company’s website and do your research.  Understand what the company does so you are knowledgeable and note how they describe their culture. This will help you determine if you would fit in and be happy working there.  
  • Review the job posting and position description carefully. Other than the hard skills, what else are they looking for? For example, will you be working in teams? Will the pace be fast moving? Will you be in charge of others? Will you be dealing with customers?  
  • Note your qualifications, and the relevant soft skills. In addition to your abilities, focus on the soft skills they outline. If you have additional personality strengths, they can be noted when you get an interview. Reviewing resumes is time consuming for recruiters so stick to the specifics to get to the top of the pile. 

Example: A company sells products and is looking for a customer service representative. Here are some soft skills that will be important in the position:  

  • Customer-service oriented to keep the customers happy  
  • Active listening skills to understand goals and client requirements 
  • Problem-solving abilities  

Example: The position is for a divisional team-leader within a fast-paced environment. Additional soft skills will be needed here.  

  • Ability to lead others in a positive, inspirational, and collaborative way   
  • Can set and meet goals  
  • Adaptable and flexible to deal with ever changing situations  

Example: A junior accountant will work with others in the finance department while working remotely. In this situation, here are some important soft skills.  

  • Reliable and trusted to get the job done  
  • Detail-oriented  
  • Time management skills to meet financial deadlines 

Don’t forget your transferable skills   

You may not have everything the position requests, but recruiters will also be looking at your transferrable skills.  Transferable skills may be ‘hard’ such as your computer or bookkeeping skills, and ‘soft’ such as your excellent communication and strong leadership abilities. Although you may have never been in the same role as the open position, your transferable skills can help you land the job.  

It’s time to apply! In your resume, complement your cover letter by showing off your soft skills (with examples) that are important in the position. In pre-screening interviews, be prepared to say why you will perform well in the position with your abilities and soft skills. With all these tools, you will be a top contender!  

How to improve your soft skills

Improve your key soft skills to strengthen your chances of getting interviewed and hired.   

  • Speak to be clearly understood: Be specific, stay on topic, and focused. Pay attention, make eye contact, and show interest in what the other person is saying. Practice with a family member or friend.   
  • Develop your writing skills: Research affordable community writing programs to strengthen your skills, and practise at every opportunity. Always review your grammar and punctuation so your writing skills shine through.  
  • Be an active listener: Listening attentively enables you to understand what others are feeling. It also ensures you clearly understand what must be accomplished in your role. And when you don’t interrupt, you show respect.  
  • Manage your time: Not being on time or meeting deadlines is a career buster. Focus on staying organised and adhere to a schedule. Don’t waste the time of others. Be responsible and reliable.   
  • Show leadership strengths: Offer ideas on improving processes and ask to lead the change initiative. Speak to your supervisor about mentorship opportunities. Helping someone with less experience will strengthen your leadership abilities. Request leadership workshop training to enhance your skills.  

Your next job opportunity could be just a click away!  

Click here to view our current roles   

Be pro-active by uploading your resume and receiving job alert emails so you don’t miss opportunities.  

Need career advice?  At Drake, we are always here to support you in your job search. Get in touch with one of our friendly consultants if you need any help or support finding your next role, we can help you with your resume, and give you advice  

Let Drake help you put your soft skills and qualifications to work!   

Visit Drake


How to excel in conflict resolution

Drake Editorial Team

Resolving conflict doesn’t come easily to many people. Most of us want smooth interpersonal interactions. However, disagreements and conflicts are part of any dynamic organization.

Read More


Why leaders fail to deliver: voices from the front...

Dr. Clinton O. Longnecker

The study identified the top 10 factors, plus a bonus factor, that cause leadership failure, which are ranked in the hierarchical order that emerged from our focus groups...

Read More


Interview with Tony Scala

Ben Gottlieb

This is the first post in a series featuring Drake Employees across Canada. My name is Ben Gottlieb, and as Drake International’s Marketing Intern for the summer I will be sharing profiles on some of Drake’s staff.


Read More